System 9: Support Operations
Role: The front line of client service and knowledge application.
1. System Purpose
To efficiently manage client tech support requests, ensure timely and accurate resolution, and provide a structured feedback mechanism to continuously improve the Knowledge Base (KB) and course content. It ensures a consistent, high-quality support experience and minimizes agent reliance on tribal knowledge.
2. Key Components
- Ticket Intake & Triage: Mechanisms for clients to submit support requests and for initial categorization and routing.
- Agent Workspace: The primary interface for support agents to manage tickets and access the Internal Knowledge Base.
- Internal Knowledge Base (KB): Centralized repository of verified solutions, troubleshooting guides, and product information, built from the "Content Engine."
- Ticket Resolution Workflow: Standardized steps agents follow to diagnose, resolve, and close support tickets.
- Escalation Paths: Defined process for handling complex or high-priority issues that require specialist intervention.
- Feedback & Improvement Loop: Mechanism for agents to report KB deficiencies, suggest new content, or provide feedback on existing solutions.
- SLA Management: Tracking and adherence to agreed-upon service level agreements for response and resolution times.
- Reporting & Analytics: Tools to monitor support performance, identify common issues, and track agent efficiency.
3. Tools Used (Within Current Stack)
- Ticket Intake & Triage: HubSpot Service Hub (client portal, email integration, live chat), Microsoft Teams (internal communication for triage/escalation).
- Agent Workspace: HubSpot Service Hub (dashboard for tickets, integrated with KB), Microsoft Teams (for collaboration).
- Internal Knowledge Base (KB): HubSpot Service Hub KB (publishing platform for Content Engine output), Microsoft Loop (source of truth for AKUs, linked from HubSpot KB).
- Ticket Resolution Workflow: HubSpot Service Hub (ticket statuses, automation rules, agent notes), Microsoft Loop (linked SOPs for specific resolution steps).
- Escalation Paths: HubSpot Service Hub (ticket assignments, team routing), Microsoft Teams (dedicated channels for escalation teams).
- Feedback & Improvement Loop: HubSpot Service Hub (internal notes on KB articles, feedback forms linked from KB), Microsoft Planner (tasks generated from feedback for Content Engine).
- SLA Management: HubSpot Service Hub (SLA rules, performance dashboards).
- Reporting & Analytics: HubSpot Service Hub (built-in reports).
4. High-Level Workflow (Step-by-Step)
- Client Submits Request (HubSpot):
- Client uses HubSpot portal, email, or chat to open a support ticket.
- Ticket automatically created in HubSpot Service Hub.
- Initial categorization (e.g., "iPhone Setup," "Malware Removal") may occur via forms or AI.
- Ticket Triage & Assignment (HubSpot/Teams):
- Agent/Team Lead reviews new tickets.
- Assigns ticket to an appropriate agent or team based on category, complexity, and agent availability.
- High-priority tickets may trigger a Teams notification to a specific channel.
- Agent Action & KB Research (HubSpot/KB):
- Agent accepts ticket in HubSpot Service Hub.
- Agent searches the Internal Knowledge Base (HubSpot KB) using keywords from the ticket description.
- Accesses relevant KB articles, which contain or link to the verified Atomic Knowledge Units (AKUs) from MS Loop.
- If a specific resolution SOP is required, the agent follows the steps outlined in the KB article.
- Communication & Resolution (HubSpot):
- Agent communicates with the client via HubSpot's integrated email/chat, providing solutions, asking clarifying questions, or requesting information.
- Resolves the issue by following KB guidance.
- Logs all interactions and steps taken in the ticket notes.
- Escalation (HubSpot/Teams):
- If an agent cannot resolve the issue using the KB or their expertise, they initiate an escalation.
- Changes ticket status to "Escalated" and assigns to a specialist team/agent in HubSpot.
- May post in a dedicated Teams channel for quick specialist advice.
- Specialist takes over and resolves the issue.
- Ticket Closure & Satisfaction (HubSpot):
- Once the issue is resolved, the agent closes the ticket in HubSpot.
- Client may receive a satisfaction survey (CSAT) via HubSpot.
- KB Feedback & Improvement (HubSpot/Planner):
- Agent Initiated: If an agent finds a KB article unclear, outdated, or if a solution is missing, they use a built-in feedback mechanism in HubSpot (e.g., "Was this article helpful? No -> Provide Feedback").
- This feedback triggers a task in Microsoft Planner for the "Content Engine" team to review and update the relevant AKU in Loop.
- Recurring Issues: Regular reviews of HubSpot support reports identify common issues lacking KB coverage, triggering new content creation tasks in Planner.
5. Detailed SOPs
SOP: Basic Ticket Resolution Using Internal Knowledge Base
- Goal: To efficiently resolve client tech support tickets by leveraging verified solutions within the Internal Knowledge Base.
- Roles: Support Agent.
- Steps:
- Accept Ticket: Agent navigates to their queue in HubSpot Service Hub and accepts an unassigned ticket.
- Review Ticket Details: Read the client's initial request, any provided context, and initial categorization.
- Search Knowledge Base:
- In the HubSpot Service Hub agent view, use the integrated KB search bar.
- Enter keywords derived from the client's issue (e.g., "iPhone setup," "printer not connecting," "malware popup").
- Review search results for relevant articles and troubleshooting guides.
- Apply Solution:
- Open the most relevant KB article.
- Carefully follow the step-by-step instructions or solution provided.
- If the article links to a specific Atomic Knowledge Unit (AKU) in Loop for a detailed procedure, navigate to and follow that procedure.
- Communicate with Client:
- Use HubSpot's communication tools to provide the client with the solution.
- Confirm the client understands and the issue is resolved.
- If further information is needed from the client, ask clear and concise questions.
- Update Ticket Notes: Document all actions taken, solutions provided, and client interactions within the HubSpot ticket.
- Close Ticket: Once the client confirms resolution or after a defined follow-up period, change the ticket status to "Closed" in HubSpot.
- Provide KB Feedback (If Needed):
- If the KB article was incomplete, confusing, or if no relevant article was found, use the "Provide Feedback" option within the HubSpot KB article (or an internal feedback form).
- Clearly describe the deficiency or missing information. This will generate a Planner task for the Content Engine team.
6. Documents to be Created
- Support Operations Manual
- SOP: Ticket Triage & Assignment
- SOP: Basic Ticket Resolution (as above)
- SOP: Ticket Escalation Process
- SOP: KB Feedback & Contribution Guidelines for Agents
- SLA Document
7. Required Flowcharts
- End-to-End Ticket Lifecycle Flowchart
- KB Research & Application Flowchart
- KB Feedback Loop Flowchart
8. Dependencies on Other Systems
- System 5: Content Engine: Critically depends on the Content Engine to provide and maintain the Internal Knowledge Base.
- System 3: Sales: May receive initial client information or context from the CRM.
- System 6: Administration: Relies on HubSpot and Microsoft 365 infrastructure and access controls.
- System 8: People Management: Requires defined roles, training (using courses from Content Engine), and performance review metrics.
9. MVP Version vs. Scaled Version
- MVP (Phase 1):
- Focus on core HubSpot ticketing functionality.
- Initial set of critical KB articles available for agents, built from prioritized Content Engine output.
- Manual agent assignment and escalation via Teams.
- Basic agent feedback via internal notes, manually converted to Planner tasks.
- SLA monitoring is manual via HubSpot reports.
- Scaled Version (Phase 2+):
- Advanced HubSpot automation for ticket routing, SLA breaches, and follow-ups.
- Comprehensive KB with high coverage of all common issues.
- Direct integration or automated processes for agent KB feedback to Content Engine.
- Self-service portal for clients (if decided in future) leveraging a public subset of the KB.
- Advanced analytics for trend analysis, agent performance, and proactive problem identification.
- AI/Chatbot integration for initial client support, leveraging the KB.