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Content Marketing Pipeline

1. Concept: "Distribute, Don't Create"​

System 02 (Marketing) does not create core content. That is the job of System 05 (Content Engine). System 02's job is to package, publish, and promote that content.

2. The Distribution Waterfall​

When a new "Atomic Knowledge Unit" (AKU) is released by System 05:

Step 1: The Primary Channel (Website/Blog)​

  • Action: Post the full AKU as a Blog Post on the CMS.
  • SEO: Ensure H1, Meta Description, and Internal Links are optimized.
  • CTA: Add a relevant "Content Upgrade" (Lead Magnet) to the bottom.

Step 2: The Social Chop (LinkedIn/Twitter)​

  • Action: Extract 3 key insights from the AKU.
  • Format:
    • 1x Text-only post (The "Hot Take").
    • 1x Carousel PDF (The "How-To").
    • 1x Short Video (if available).
  • Schedule: Spread over 2 weeks using HubSpot Social Tools/Buffer.

Step 3: The Email Broadcast​

  • Action: Send a "Teaser" email to the newsletter list.
  • Format: "Problem -> Agitation -> Solution (Link to Blog)."
  • Goal: Drive traffic back to the website (Pixel data).

3. The Content Calendar​

We operate on Monthly Themes to ensure focus.

  • Week 1: Problem Awareness (Why does this hurt?)
  • Week 2: Solution Education (How do you fix it?) - Push the Course/Service
  • Week 3: Proof (Case Studies/Testimonials)
  • Week 4: Offer (Hard Pitch/Webinar)

4. Repurposing Rules​

  • Rule of 3: Every video must become a blog, a tweet thread, and a LinkedIn post.
  • Evergreen: If a post performs well (High Engagement), add it to the "Best Of" auto-responder sequence in HubSpot.

Related Documents: