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Marketing System Overview

1. Purpose​

The Marketing System functions as the "Engine" that fuels the business. Its primary objective is to generate awareness, capture interest, and deliver qualified leads to System 03 (Sales).

2. Core Strategy​

We operate a Content-Led Growth model. We do not buy cold leads; we earn them by demonstrating expertise through high-value content generated by System 05 (Content Engine).

The 3 Pillars​

  1. Attract (Inbound): Pulling ideal clients in via SEO, Social Media, and Lead Magnets.
  2. Outreach (Outbound): Targeted, value-first networking with decision-makers.
  3. Nurture (Retention): Keeping prospects engaged until they are ready to buy.

3. Tech Stack​

  • HubSpot Marketing Hub: The central nervous system for email, landing pages, and automation.
  • LinkedIn: Primary channel for B2B engagement.
  • Website (CMS): The "Digital HQ" hosting our blog and services.
  • Canva: For visual asset creation (using templates from System 05).

4. Key Metrics (KPIs)​

As defined in System 01, we track:

  • MQLs (Marketing Qualified Leads): Leads who have shown high intent (e.g., downloaded 2+ assets or visited pricing page).
  • Traffic Sources: Where are people coming from?
  • Conversion Rate: % of Visitors who become Leads.

5. Interactions​

  • Input: Receives "Atomic Knowledge Units" (AKUs) and assets from System 05.
  • Output: Pushes "MQLs" into the Deal Pipeline for System 03.
  • Feedback: Receives "Lead Quality" reports from Sales to adjust targeting.

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