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Internal Reporting Structure

1. Overview​

Clear reporting lines ensure accountability and support. We prefer a flat structure where possible, but clarity of "Who is my manager?" is non-negotiable.

2. Functional Org Chart (Roles)​

  • Founder/CEO (System 01 Owner)

    • Direct Reports:
      • Head of Operations (COO)
      • Head of Growth (Marketing/Sales)
      • Executive Assistant (Admin)

  • Head of Operations (Integrator)

    • Direct Reports:
      • Fulfillment Manager (System 04)
      • Support Lead (System 09)
      • Content Manager (System 05)
      • Bookkeeper/Finance (System 07 - External/Internal)

  • Head of Growth

    • Direct Reports:
      • Sales Reps (System 03)
      • Marketing Specialist (System 02)

3. Lines of Communication​

  • Solid Line (Manager): Responsible for hiring, firing, pay, performance reviews, and daily priorities.
  • Dotted Line (Project Lead): Responsible for giving direction on specific projects or cross-functional initiatives.
    • Example: A "Content Writer" reports to the Content Manager (Solid), but might take direction from the Head of Growth (Dotted) for a specific marketing campaign.

4. Escalation Paths​

If an issue cannot be resolved at the immediate level, it escalates up the solid line.

  1. Level 1: Individual Contributor.
  2. Level 2: Department Manager.
  3. Level 3: Head of Operations.
  4. Level 4: Founder/CEO.

5. Role Definitions​

Detailed Job Descriptions (JDs) for each role are maintained in System 08: People Management.

  • Every JD must list:
    • Who they report to.
    • Which Systems they own.
    • Which KPIs they are accountable for.

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