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Sales Script: Course Introduction (Outbound/Inbound)

Context: Use this script when introducing our new self-paced courses to a prospect who has expressed interest in a specific topic (e.g., "Cybersecurity" or "Productivity").

Tone: Helpful, Educational, Excited (but not hype-y). "Benevolent Sheriff."

1. The Setup (Identify the Gap)​

Agent: "I noticed you mentioned [Pain Point, e.g., 'staff clicking on weird links'] earlier. That's actually the #1 way ransomware gets in."

Prospect: "Yeah, it's a constant worry."

Agent: "It’s tough because you can't stand over their shoulders all day. We actually just launched a specialized academy to fix exactly this, without you having to be the 'bad guy' enforcing rules."

2. The Solution (The "Tech Deputies Academy")​

Agent: "It's called the Tech Deputies Academy. We've taken our entire internal training playbook—the same stuff our engineers use—and distilled it into bite-sized, self-paced courses for business teams."

Agent: "For [Pain Point], we have a certification called [Course Name, e.g., 'The Cyber-Safe Employee']."

3. Value Proposition (Why this?)​

  • Self-Paced: "Your team can do it on their own time—lunch breaks, downtime. No scheduling zoom calls."
  • Accountable: "You get a dashboard. You can see exactly who finished, who passed the quiz, and who is still 'in progress'."
  • Certified: "When they pass, they get a certificate. It’s a great way to show compliance if you ever get audited."

4. The Ask (Discovery / Demo)​

Agent: "Would you be open to seeing what the dashboard looks like? I can send you a preview link, or we can look at it together for 5 minutes."

5. Handling Objections​

Objection: "We don't have time for training." Response: "That’s exactly why we built it this way. The lessons are 5-10 minutes max. They can do one a week. It’s designed for busy teams, not students."

Objection: "Is it expensive?" Response: "It's priced per user, less than the cost of [relevant comparison, e.g., 'one hour of IT downtime']. For a team your size, it would be [Price]."

Objection: "Can I just buy one?" Response: "Absolutely. You can try it yourself first. If you like it, we can easily enroll the rest of the team later."