Business Model Overview
1. Executive Summary
This document outlines how the business creates, delivers, and captures value. We operate as a high-touch service provider transitioning into a productized service and content-led scalable model.
2. Value Proposition
- For Founders: We remove the bottleneck of "founder dependency" by extracting their knowledge into scalable systems.
- For Teams: We provide clarity, reduce burnout, and enable faster onboarding through documented SOPs and clear responsibilities.
- For Customers: We deliver consistent, high-quality results because our operations are predictable and reliable.
3. Revenue Streams
Primary Revenue (Services)
- Consulting/Retainers: High-ticket strategic implementation of operational systems.
- Implementation Projects: Fixed-scope projects to build specific system pillars (e.g., CRM setup, Content Engine build).
Secondary Revenue (Products)
- Digital Products/Courses: Monetizing our internal knowledge (e.g., "How to Build a Content Engine") for a broader market.
- Templates & Toolkits: Licensing our SOP libraries and Notion/ClickUp/HubSpot templates.
4. Key Resources
- The Knowledge Base (This Repo): Our primary asset. The "brain" of the company.
- The Team: Systems Architects, Operations Managers, and Specialized Support.
- Technology Stack: The integrated tools that execute our systems (see System 06).
5. Customer Segments
- Ideal Client Profile (ICP): Service-based businesses generating $1M-$5M ARR, struggling with "growing pains," chaos, and lack of documentation.
- Secondary Market: Solopreneurs and early-stage startups seeking "DIY" templates and courses to build right from day one.
6. Cost Structure
- Personnel: Salaries for high-skilled systems architects and support staff.
- Software/Infrastructure: SaaS subscriptions for our tech stack.
- R&D: Time invested in documenting and optimizing our own internal systems (dog-fooding).
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