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Systems Map: The Operational Nervous System

This map visualizes the interconnectivity of our 9 Core Systems. No system exists in a vacuum; they depend on each other for inputs, outputs, and governance.

The Core Loop (The "Engine")​

These systems drive the primary business cycle: attracting customers, closing deals, and delivering value.

  • 02 Marketing
    • Input: Content from 05 Content Engine. Strategic goals from 01 Management.
    • Output: Qualified Leads for 03 Sales. Brand awareness.
  • 03 Sales
    • Input: Leads from 02 Marketing. Pricing/Offers from 01 Management.
    • Output: New Customers for 04 Fulfillment. Revenue data for 07 Accounting.
  • 04 Fulfillment & Production
    • Input: Customer details from 03 Sales (via Zapier). SOPs from 05 Content Engine.
    • Tools: Thinkific (Courses), Planner (Services).
    • Output: Happy Clients (Retention). Success stories for 02 Marketing.

The Supporting Infrastructure (The "Chassis")​

These systems enable the Core Loop to function securely, legally, and efficiently.

  • 06 Administration
    • Role: The Foundation. Provides the software, hardware, and access control for ALL systems.
    • Connects to: ALL Systems (Identity Management, Tool Provisioning).
    • Includes: Zapier (Automation Backbone) connecting 02, 03, and 04.
  • 07 Accounting & Cash Flow
    • Role: The Scoreboard. Tracks financial health.
    • Input: Sales data from 03 Sales. Expense data from 06 Administration and 08 People.
    • Output: Budgets for 01 Management. Payroll for 08 People.
  • 08 People Management
    • Role: The Fuel. Hires, trains, and retains the talent that runs the systems.
    • Input: Hiring needs from 01 Management. Training content from 05 Content Engine.
    • Output: Staffed teams for 02, 03, 04, 09.

The Brain & Nervous System (Strategy & Knowledge)​

These systems direct the organization and ensure information flows correctly.

  • 01 Management & Leadership
    • Role: The Captain. Sets direction, strategy, and culture.
    • Input: Performance data from ALL Systems.
    • Output: OKRs, Strategy, and Decisions for ALL Systems.
  • 05 Content Engine
    • Role: The Library. Centralizes knowledge, SOPs, and marketing assets.
    • Input: Subject Matter Expertise from 04 Fulfillment and 01 Management.
    • Output: Marketing content for 02, Sales assets for 03, Training for 08, SOPs for 04 & 09.
  • 09 Support Operations
    • Role: The Safety Net. Handles issues, questions, and retention.
    • Input: Customer issues from 04 Fulfillment. Knowledge base from 05 Content Engine.
    • Output: Resolved tickets. Feedback loop to 04 Fulfillment (Product Improvements).

Visual Flow Summary​

  1. Strategy (01) defines the goal.
  2. Admin (06) builds the road.
  3. Content (05) creates the vehicle and the map.
  4. People (08) hire the drivers.
  5. Marketing (02) invites passengers.
  6. Sales (03) sells tickets.
  7. Accounting (07) counts the money.
  8. Fulfillment (04) drives the bus.
  9. Support (09) fixes flat tires.