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Role Definitions & Career Paths

1. Philosophy​

People need to know where they are going. We define clear levels for every role to show the path from "Junior" to "Master."

2. The Universal Levels (Individual Contributor)​

  • L1 (Associate): Learning. Needs heavy supervision. Focus is on execution.
  • L2 (Specialist): Doing. Autonomous on standard tasks. Focus is on consistency.
  • L3 (Senior): Solving. Solves complex problems. Mentors L1s. Focus is on optimization.
  • L4 (Principal): Architecting. Defines the standards. Focus is on strategy.

3. The Management Track​

  • M1 (Team Lead): Player-Coach. 50% doing, 50% managing.
  • M2 (Manager): 100% managing. Owns a team's KPIs.
  • M3 (Director): Owns a Department (System). Sets strategy.
  • M4 (VP/C-Level): Owns the Business Direction.

4. Role Cards (Examples)​

Operations Manager (System 04 Owner)​

  • Level: M2.
  • Mission: Ensure every client project is delivered on time and on budget.
  • KPIs: Project Margin, On-Time Delivery %, CSAT.
  • Key Responsibilities:
    • Resource Allocation.
    • SOP Enforcement.
    • Hiring/Firing Fulfillment staff.

Content Specialist (System 05)​

  • Level: L2.
  • Mission: Turn raw ideas into polished AKUs.
  • KPIs: Words published/week, Error rate.
  • Key Responsibilities:
    • Drafting AKUs.
    • Formatting in Loop.
    • Uploading to CMS.

5. Promotion Criteria​

Promotions are not based on tenure. They are based on:

  1. Consistent Performance: Hitting KPIs for 2+ quarters.
  2. Values Alignment: Living the culture.
  3. Capacity: Demonstrating ability to operate at the next level.

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